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2025 Transformation of Gender Equality Preaching in the Digital Era

Dari Kupipedia
JudulTransformation of Gender Equality Preaching in the Digital Era
Penulis
  • Atika Fadilatul (Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Indonesia)
  • Rodiyah Saputri (Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Indonesia)
SeriVol. 2 No. 2 (2025): September
Tahun terbit
2025-07-07
ISSN3025-5694
DOI10.18502/kss.v10i14.19137
Sumber OriginalKnEOpen Social Sciences
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Abstract:

Da’wah is a strategic way to improve the condition of a society. Today, da’wah is not only done conservatively and classically such as through lectures in an assembly, but can also be done anywhere and anytime through social media. Mubdalah.id uses the website as a means of da’wah to convey the message of gender equality. Given that women’s issues always receive attention from various media, various perspectives are used to study gender equality, one of which is the perspective of religion, especially Islam. This is a literature research with a qualitative approach. The data collection technique used is the documentation method, while the data analysis technique used is descriptive. The results of this study indicate that da’wah delivered through the mubadalah.id website is an innovation that follows the times. The goal is that the da’wah delivered is more easily accepted by the audience and remains relevant. This study concludes that da’wah through the mubadalah.id website is an adaptation that is relevant to the times, in line with the concept of da’wah transformation in the digital era. The topics delivered are also relevant to the needs of the community, which helps maintain the existence of the website among other platforms that carry the theme of gender equality.

Keywords: transformasi dakwah, digital era, Kesetaraan gender